Making the best impression and showing a high standard of professionalism both online and off are two basic requirements of any modern business. It is essential in today’s highly competitive and connected world to be able to communicate your ideas clearly and accurately. A wrong word here, a spelling mistake there, and you can quickly turn a potential client into a failed sale.
Nothings speaks “amateur” more clearly than company literature written in bad English littered with mistakes and errors. It is now more important than ever to ensure that your website, brochures, catalogues, presentations and even email correspondence is written correctly.
You can improve your chances of success with new clients by making sure you are using the right language, that there are no grammatical or spelling mistakes and of course that you are not committing any lexical faux pas that could turn good customers away.